The illy sustainArt Award will take place in Brazil for the first time

The illy sustainArt Award: in Brazil for the first time.

The illy sustainArt Award, of illycaffè, has come to Brazil. As proof of the importance of the Brazilian market for the company, the name of the country will be a part of the award title.

The Brazilian version will be held during the eighth edition of SP Arte — which takes place between May 10 and 13, in the Pavilhão da Bienal de São Paulo. The project is part of one of the major initiatives of the company in its intimate relationship with the arts.

The gallerists present in the fair may choose up to three artists to participate in the award, as long as they meet the three requirements: live and work in Brazil and are under 35 years old.

The judging committee — made up of the curator and art critic, Luisa Duarte, who participated as guest curator in the selection of the ARCOmadrid in 2011; collector Têra Queiroz; founder and director of SP Arte, Fernanda Feitosa; and the art director at illycaffè, Carlo Bach — will screen the entries to select the best 30 art pieces chosen by the gallerists. The pieces may be identified by the visitors with a plaque of “selected artist”, which will accompany each of them.

The acclaimed winner will be chosen by a jury and announced on May 11 by Carlo Bach. The piece will receive a special plaque identifying it as winner of the award. The winning artist will receive an award of 20 thousand Brazilian reais.

Dedicated to the discovery and support of emerging talents of visual arts and of the contemporary design, the sustainArt Award seeks to straighten the links between the artists and curators around the world, reinforcing the concept that illycaffè is a company that appreciates and supports the arts.

About illy sustainArt

The illy Award is part of the project www.illysustainArt.org, the online community dedicated to all new talents from various developing countries. It is a window to the world of contemporary art that works as a place of reference, meeting and cultural interchange for new talents and curators from these countries. In the last four editions of the illy SustainArt Award, the award winners were artists from coffee-producing countries, like Brazil, India and Mexico. In 2008, the winner was the Brazilian artist Matheus Rocha Pitta; in 2009, the Indian artist Avinash Veeraraghavan; in 2010, the Mexican Camilo Ontiveros; and in 2011 another Brazilian, André Komatsu.

The award is granted in cash, the masterpiece is not bought.

About illycaffè

Based in Trieste, in Italy, the Italian coffee roaster illycaffè produces and markets a unique blend of coffee composed of nine origins of 100% Arabic coffee, under a unique brand, leader in quality. Present in more than 140 countries, espresso illy is available in more than 50 thousand of the best restaurants and bars around the world, where, each day, more than 6 million cups are sold. Illycaffè buys green Arabic coffee of the best quality directly from coffee growers, through partners that are founded on sustainability and reciprocity. Through their commitment with excellence, they have been awarded various certificates, like the ISO 14001 and the Qualitè France (whose objective is to promote a policy of vigilance and control in the relationship with the producer) and the Emas Award, for its dedication to improve all of the environmental aspects of the company.

Service – SP Arte 2012

Dates and times:

May 10 and 11, from 2pm to 10pm

May 12 and 13, from 12pm to 8pm

Venue: Pavilhão Ciccillo Matarazzo / Parque do Ibirapuera, Portão 3 - São Paulo

Tickets: Full price - R$30.00 / Half-price - R$15.00

www.sp-arte.com / Twitter: @sp_arte

_____________________

Information to the press – illycaffè Brasil

ADS Comunicação Corporativa

Contacts with Almir Natalino / Melissa Vieira / Rosana De Salvo

Tel.: (11) 5090-3004 / 5090-3041 / 5090-3005